Change · AI · Story

Every way to work with me, in one place

Change management and AI consulting

Courses, coaching and story training

Story, change & disruptive tech expert

I help you redefine your story to achieve the future you want.

Whether you’re leading a business through transformation, need a story people buy into or you’re wrestling with AI adoption, I bring a suite of expert-level skills that simplify achieving results.

I help leaders achieve strategic change with story-led workshops that surface blockers undermining success.

I help teams move from resistance to motivation with workshops that align around a meaningful future.

I help managers and ops teams win back time and money with AI audits and tools that fix bottlenecks.

I help businesses make AI adoption stick by aligning their people and culture to support its potential long term.

I help brands and marketing teams tell captivating stories, drawing on 13+ years in senior TV roles.

I help writers finish standout scripts and fiction with the Pro Writer Blueprint course.

I help authors, screenwriters and game writers plan, finish and bring stories to life with Pro Writer OS.

70%

of change initiatives fail

The new reality

Every business is being forced to change faster than it knows how.

Leaders are asked to improve efficiency, cut friction and cost, and prepare their people for new ways of working. But most organisations try to transform while keeping old habits, assumptions and systems. If your culture isn’t ready, even a good strategy won’t land.

Every business has a human system and an operational system.

To thrive, you have to align both.

The human system

The cultural and behavioural mechanics. It decides whether people understand the change, believe in it and know how to behave differently.

beliefs

habits

fears

resistance

trust

leadership alignment

communication

decision-making

The operational system

The practical and technical side of business. It decides whether the organisation is actually set up to work in a smart, fast and effective way.

workflows

tools

processes

data

handoffs

reporting

automation

knowledge management

“

At a time of disruptive technology change at our organisations, we had ThroughLine come in and deliver their Achieving Change Through Stories workshop. This session was enormously helpful at uncovering unexpected concerns that could then be managed, and provided a framework that helped the whole team understand the change process and the impact it was having on them individually. I cannot recommend highly enough, and it had the added bonus of being thoroughly entertaining!

Tom Golden

Director of Sales and Marketing, Bowen Craggs

What I do with ThroughLine

Understand the change, lead your people through it, and choose the right AI to make it possible.

Transformation workshops

Align your people to achieve change

Story-driven workshops uncover the beliefs, behaviours and habits undermining your progress, then build a practical roadmap to embed the shift.

AI audit

Find where value is being lost

We identify where manual processes and outdated workflows cost you time, money and momentum, then pinpoint where AI can create the most valuable wins.

AI tool build

Turn insights into new systems

We design and implement the practical AI tools, automations and workflows that turn audit findings into systems that save time and money.

Also available for keynotes and talks on change and disruptive technology.

Hello, I'm Billy

A TV story producer who now helps organisations through change.

I spent over a decade developing drama for the BBC and ITV, learning what makes people lean in, follow a path and change their minds. Today I use that craft at ThroughLine to help leaders and teams through change and AI adoption.

Still a storyteller

Story drives everything I do.

I still write and develop stories. I teach writers through ScriptMaster and built Pro Writer OS, the story software I wished I’d had on the creative frontline.

Ready to redefine your story?

Tell me about the change you’re facing.